Saturday, November 11, 2023

Search Engine Optimization (SEO) Learning Roadmap

 SEO Learning Roadmap

  • Introduction

  • Types of SEO

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

On-Page SEO

  1. Introduction to On-page SEO
  2. Figure out website issues and prepare the on-page analysis audit report.
  3. Keywords Research with tools (semrush, ahref)
  4. URL Mapping
  5. Meta Tags Optimization
  6. Content req & Optimization (Image Alt Text, Heading Tags, Anchor Text, Internal/External Linking)
  7. H1, H2, H3 Tag Optimization ( Keyword in H1, Keyword in H2)
  8. content must have h1,h2
  9. h1,h2 must have focused keywords
  10. Main keyword in 1st 100 words
  11. 1-2 % Keywords use in the main pages
  12. Keyword in URL
  13. No Duplicate page of main SEO Pages
  14. 100 % Unique content in the pages
  15. URL Indexing
  16. Set up (GTM, GA, GSC, GMB)
  17. Crawling and Indexing Optimization (Robots.txt, Sitemap.xml)
  18. Pages must be in the sitemap
  19. Create Blog Section
  20. Create & add Testimonials
  21. Create FAQ Section
  22. Schema Implementation
  23. Fix Custom 404
  24. Add Newsletter & thankyou page in the website
  25. Add Leads Form
  26. Fix canonical tag & issue
  27. Main pages linked in the menu
  28. Make sure the website is indexed or not

Local SEO

  1. Introduction
  2. Google Business Profile Creation
  3. Citation Score
  4. Account Creation on Other Business Listing Sites
  5. Local SEO Growth Tips

Off-Page SEO

  1. Introduction
  2. Concept of Backlinks and Link-Building
  3. Types of Backlinks
  4. Content-Based Link-Building Strategies
  5. Improve the DA PA & keyword ranking of the site

Technical SEO

  1. Introduction
  2. Page speed must be in Green in Core Web Vital
  3. Site Security and Navigation
  4. Broken Links and Error Codes
  5. Schema Markup